If you don’t understand your industry, you can’t be successful. If you have been in the industry too long, you get steeped in tradition and are less capable of innovation. So what’s the real deal with domain expertise?

I have spent the past 15 years building products, teams, and companies. Along the way, I have read, watched, and listened to a LOT of content. Here are some of my favorites.

To start with, you need a basic level of skill across a wide range of topics. Then, you need to build superstar skills in one or two areas.

Building a product customers love is about making it simple and compelling. Here are 3 keys to getting it right.